John Reese "Mr. Measurement"

1.5 BILLION VISITORS. Anyone who can attract that kind of volume to his own operation is a force to be reckoned with in the Web marketing world. That person is John Reese, a young (still) web guru and marketing genius who has reached almost mythical status.  Needless to say, he has made himself very, very rich! The foundation of John's success is measurement. Testing everything and making tiny incremental improvements that build steady growth in traffic, sales conversions and eventually profit.  He has a mantra that goes somewhat like this "*Crap* can dramatically increase your profits" - his logic, get something up and running (ANYTHING), measure how it performs then measure and adjust it until it performs.  Sitting on your hands won't do it. Visualizing success, won't do it. The only thing that works is Action and Measurement.

Continous Improvement It's hard to argue with success - and anyway this is the way Toyota became the most profitable car company on the planet, how Motorola and Nokia did it and so on. Continuous improvement has a long and illustrious history of creating wealth and continous improvement depends on accurate measurement.  This approach is NOT A SECRET. If there is any HIDDEN source of success it is in some of the techniques of measurement specific to the web - but even those are mostly well known. Can YOU do it? Absolutely!! If you fulfill a couple of conditions: You are prepared to persist. Simply getting the site up and collapsing from exhaustion or self-satisfaction isn't going to hack it. John's methods are the methods of the successful giants. It should come as no suprise that they work on the web.  You need to know the mechanics. How to do it. Which techniques work. How you interpret the results. Think about it. Ever since you've been on the web, you've been bombarded by hype. Tugged this way and that. Isn't it nice to find something rock-solid that fits into general business practice? The web is is sub-set of regular business. The rules of marketing and business are not rewritten just for the web. They are merely found in a slightly different format. Jihn's approach is refreshingly simple. Start, measure and continuously improve.   WOW! So now you have the insight, what do you do with it. Well you can simply DO IT. Or you can use John as a guide.  Personally I would take the guide. John converted his ideas into a course called TRAFFIC SECRETS and he sells it under a very restrictive agreement to protect the interests of the buyers. Is it expensive? Compared with a $35 e-book, absolutely. But  this is professional grade, money making stuff, why shouldn't he share in your success? If you want to find out more about John Reese and Traffic Secrets click on the link below TRAFFIC SECRETS Is that all there is to John Reese? No!  John has taken his philosophy and applied it to a range of business opportunities - of which the latest and most hyped (by others) is Virtual Real Estate (VRE). John took the tired idea of AdSense and refreshed it into a deliberate and copyable approach to making a long term stream of income that works with the search engines instead of trying to cheat them. He has developed a fully tested approach to eBay that yielded over $38,000 in a single auction... John is a leader to follow in the confusion of the web TRAFFIC SECRETS