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Looking for Some Easy Money?
Try Paid Surveys
If You Have a Social Personality, Think about Network Marketing
Empowerism
Created by a Woman with Women in Mind
Empowerism is a leads-generation company for email marketing that has wrapped a number of income generating opportunities around itself
On our criteria:
Leads will always be in fashion! As an Empowerism member you get 50 fresh leads every month.
Income opportunities include the classic residual income ona solid matrix, but Empowerism also has two high yielding investment opportunities inside it that can double your money in a relatively short time
If we have any reservation about Empowerism it is their apparent problems with spam complaints. There is nothing to indicate that these are mortal, but they are a niggling issue.
For more about Empowerism go to
Empowerism
SFI (aka Six-Figure Income)
SFI is one of the oldest and by far the most comprehensive and network marketing opportunities on the web. It is believed to be the largest affiliate network in the world.
SFI was founded by Gery Carson and is a division of Carson Services, Inc., headquartered in Lincoln, Nebraska USA. Founded in 1985, Carson Services has a long and successful track record in the publishing and network-marketing industries. Gery was selected to the 1992 Outstanding Young Men of America list and 1997's Who's Who in the Media and Communications.
If you want to get started in network marketing you cannot lose with SFI, particularly as there is no sign-up fee for the first level. Yet you still get access to all the information.
To find out more go to
SFI
Success University
This was an absolutely brilliant idea. There is a never ending demand for self-improvement, but, up until now the gurus acted independently. SU consolidated these independent people into a single source and turned it into a network marketing opportunity.
Combine the personal development potential of SU with any other opportunity and you can supercharge your attitudes to success.
To find out more go to
Success University
Links from Traffic Swarm
On each page of HBB Review we have links for business opportunities drawn from Traffic Swarm. They are there to give subscribers a chance to browse (HBB Research gets no gain from any link), and also to build our SEO position. Go to Traffic Swarm and check it out...it's a neat idea!
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On the Web Women Rule. OK! (cont'd)
The 5 Rules for Selling in a Female World
Rule 1 – Understand that Women and Men are constructed differently and this dramatically impacts their shopping and life experience.
Though the differences listed below are more apparent when in an offline shopping environment, they should be thought of when setting up a web site as well.
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Women |
Men |
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Vision |
Peripheral: do women take in the ‘whole’ page? |
Focused: do men tend to scan pages in a more piece-meal fashion? |
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Hearing |
Discomfort level half that of men: this by the way probably supports women’s ability to wok at a business in a domestic environment |
Relatively insensitive at all
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Smell |
More sensitive |
Relatively insensitive |
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Touch |
High sensitivity
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The most sensitive man is less sensitive than the least sensitive woman |
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Brain |
Women’s brains are never off, their resting state is 90% aware |
Are either all the way on or in a resting state of 30% of awareness |
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Information
Processing |
Women integrate (women notice the little things …this is a structural brain difference)
Women also parallel process – multi-tasking. Implies a different web experience
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Men eliminate
Men think sequentially and linearly |
Research we have seen to date makes little mention of these differences in web experience. But our belief is that the differences must be significant. Now, remember, computer engineering is dominated by men, perhaps a female perspective would create different results?
Rule 2: Women and Men are motivated and driven by very different perspectives on life
If you are writing web text or a sales letter, we feel these different life experiences would lead to different ‘hot buttons’ and ways of communicating as between women and men. Worth a thought!
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Men |
Women |
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Want to get away from authority and family
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Women want to connect
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Self-oriented
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Other-oriented. By age 3 days baby
girls exhibit 2x the eye contact of
boys
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Rights-oriented
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Responsibility-oriented
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Individual perspective
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Group perspective
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Pride in self-reliance
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Pride in team accomplishment
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Hear a language of status, hierarchy and independence
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Hear a language of connection and intimacy
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Communicate to obtain info
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Communicate to create relationships, encourage interaction and exchange feeling
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Write scripts that are direct and linear (this came from analysis of scripts written for TV shows)
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Write scripts that have many conflicts, many climaxes and many endings
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Men tend to limited research and impulsive buys often for emotional reasons.
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Women research facts and opinions,
often using a personal network of other women. This makes networking and
word of mouth very important. Women
are less impulsive in their buying behavior
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It would seem:
Men’s early lives are driven by the need to procreate. It is said men think about sex every 52 seconds (this is not a moral statement; merely the by-product of hormones and nature’s role for men.) As men age and testosterone ebbs they become generally less aggressive. |
It would seem:
Women’s early lives are driven by the nurturing impulse. They think less about sex: once every 1 to 3 days. As they age their hormonal balance changes, though their life experience of commanding a family continues in an unchanged domestic context. They shift their behavior to more aggressive. |
The above list is incomplete, if you want to find out more about the differences of emotion and motivation between women and men see the Bibliography at the end of this appendix.
You should also be aware that the perception of differences between women and men is filtered through the sexual lens of each group. Increasing amounts of scientific, objective information is being collected. The above is derived from those sources.
Rule 3: Remember Women have a very particular and specific shopping pattern
Men are famous for rushing to the store for a single purchase that they make quickly with minimal research and often on impulse. By and large, women don’t do that: they make multiple purchases in one trip, are more likely to research the purchase, more likely to take it back, and less likely to be impulsive. Some thoughts:
Women are demanding in making the initial purchase in a category, they recoup their time investment by staying more loyal to the brand they’ve chosen in subsequent purchase cycles. This means that once you have made a sale to a woman you should experience better retention rates than with sales to men
Word-of-mouth recommendation is more prevalent among women, they are more likely to recommend to others those brands or salespeople that impress them favorably -- in essence, free marketing of the most powerful kind. This characteristic of women is already beginning to show in emerging attitudes on how to sell on the web. Up until now, web selling has been dominated by direct sales methods; the classic sales letter is a direct reflection of this approach. We are now beginning to see other thoughts emerge:
Unlock the Game (at www.unlockthegame.com) by Ari Galper is showing us how traditional direct sales letters don’t work anymore. His approaches are more problem/advice based – by chance more suited to the researching and community approach of women
The recent book by Fred Reichheld challenges corporate America's addiction to what he calls "bad profits". These are profits earned on the backs of customers for short-term gains, which actually alienate them, causing them to switch to a competitor at the earliest opportunity. Reichheld, measures performance by a Net Promoter Score (NPS) – rooted in work he did for Bain and Company (one of the world’s largest consulting companies.) They found that companies that achieve long-term profitable growth have an NPS two times higher than the average company and outgrow their competitors by an average
of 2.5 times.
Off the web, there are now hundreds of examples of corporations rethinking their approaches to selling to incorporate the reality of the female influence
WE firmly believe that these are straws in the wind, which reflect the emerging dominance of the female psyche in commercial and consumer transactions.
The big risk – capturing women and losing men Companies have found that marketing and service improvements designed to enhance brand appeal among women have resulted in greater customer satisfaction among men as well. The reason? In many respects, women want all the same things as men - and then some. Accordingly, when you meet the higher expectations of women, you are more than fulfilling the demands of men. Experience indicates that men do not abandon brands that tilt the purchase experience toward women. However, we would point out that economically, given the purchase and money data shown earlier – who cares if you lose a few low value male customers?!!!!!
In many categories, the traditional male targets are saturated; the corresponding women’s segments are untapped and virtually uncontested by competition.
Rule 4: Researching women is women’s business
Market research firms have discovered that if you want to research women you have to use different researching techniques.
Joanne’s recommendations are:
Research techniques: “listening groups” not focus groups. Listening groups are often held in relaxing social surroundings – say over lunch – and are all-female including the ‘moderators’.
Ask and LISTEN
Eliminate male bias
Get opinion leaders
Mix in your own female staff…
Incorporate ‘listening’ into your selling process. Use a deliberate “listening” process to grow the brand proposition, if you do all the research agrees: they will tell what you need to do to improve it AND support you. Indeed, this kind of involvement leads to word-of-mouth and loyalty. By the way this recommendation lines up exactly with the Ari Galper approach mentioned earlier
Research also indicates an ethical foundation that underpins selling to women. So:
Don’t lie, cheat or steal…
Support community issues… but make a careful selection…it is time to think beyond breast cancer and MADD (Mothers Against Drunk Driving)...
If you have a “female face” promoting your offering, it must be real, not a veneer for male exploitation...
For this to work, it requires a deep and permanent commitment to this market in all your thinking
Flipping in and out will not do it and may be dangerous for your business health as it will alienate customers and female talent
Rule 5: Try to deliver a “female” dream experience. This may look like this:
It would emphasize:
Connection, relationships, respect, ethical behavior…
Selling behavior that supports info gathering (risk reduction*) approach. Use different sales techniques: seminars etc
Provide her with control over the buying process: research, negotiation (women prefer price transparency), completion, post-sale service, continuity of relationship.
Recognize the time-starved and multi-dimensional lives of women…this is a crucial driver of women’s behavior
Gender sensitivity: Research indicates women often take poor service personally often attributing it to bias against women. If you use real people, make sure they are gender-sensitized men or female agents
Equity not equality. Treated as a serious “market” with the buying experience satisfying their way of operating. (Not male consumers in skirts!). Complete absence of condescension.
Segmentation of your offering and the buying experience by life cycle point (where appropriate)
Sweat the details: women notice
*There is a myth in the selling world that women will take less risk than men. This appears to be a male stereotype based on a misunderstanding of female data gathering behavior. Research indicates clearly that it is really greater information gathering than men that makes it look like they take less risk. The female approach seems to work – women outperform men every year in investing. However, because of their family and community orientations safety and security of loved ones is a big concern for women
Who has got the message?
Firms all over North America have gotten the message about the female influence in buying. Businesses that used to be male enclaves have adjusted to women. Not be ‘painting everything pink’ a 1970’s response, but by rethinking all their business processes. Examples include: Home Depot, Loews, Volvo, Toyota, Citibank “Women & Co”, American Express, Prudential, Aetna, Wells Fargo, State Farm, John Hancock, Merrill Lynch, Oppenheimer, Wachovia Bank and New York Life and that’s just a few.
Bibliography
Martha Barletta: Marketing to women: How to understand, reach, and increase your share of the world’s largest market segment
Joanne Thomas Yaccato: The 80% Minority (Canada)
Deborah Tannen: You just don’t understand: men and women in conversation
Faith Popcorn: Eveolution: the eight truths of marketing to women
Tom Peters: Re-imagine
Andrea Learned: Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Mary Lou Quinlan: Just ask a woman: Cracking the code of what women want and how they buy
Judy Hoyt Pettigrew: Women mean business: the secret of selling to women
Allan & Barbara Pease: Why men don’t listen and women don’t read maps
Dr. Nancy Dailey, When Baby Boom Women Retire, 1998
Dr. Louann M P Brizendine, The Female Brain, 2006
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Warning!
If you arrived at this site through a search engine, you need to know where you are. You have landed on a subscriber page for HBB Research's Insights Letter or of the HBB Review.
HBB Research is one of the first research programs into web home business linked to a business school.
The Insights Letter and the HBB Review are FREE newsletters that provide ideas and insights to mostly new web entrepreneurs
Subscribe to "The Insights Letter" Now!!
Sign up for HBB Research's FREE "Insights Letter" and receive a long series of FREE insights into the coming boom on web home-based business plus your FREE subscription to HBB Review. No obligation
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Top Clickbank Sellers on Traffic
Type the key words WOMEN, BUSINESS, and HOME BUSINESS into the search box below and find the best selling books and tools on traffic sold through Clickbank:
For those of you who are not aware, Clickbank is the web's leading supplier of digital products and is an enormously powerful affiliate engine. If you join nothing else, seriously consider becoming an affiliate of Clickbank.
To find out more
CLICK HERE
If you have a digital product, CLICKBANK is the place to sell it with over 100,000 affiliates and a strong administrative system to deal with returns.
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The Leading Education on the Web
HBB Research searched long and hard for the programs it would recommend to and use with its offline students.
The three primary criteria were:
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It must be well presented and written
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It must be created by "practioners" with a verifiable track record of outstanding success
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It must be sold at a reasonable price
Three levels of program have been selected so far.
The Core Training will be done using the Internet Marketing Center's...
"The Insider Secrets to Marketing Your Business on The Internet -- Version 2006"
This course provides a solid background of web marketing expertise, develped by people who have built a $60m business using the same techniques. At under $200, this is simply fantastic value
To learn more about it go to
Insider Secrets
The Advanced Programs will use The Reese Report "Traffic Secrets" as the primary support tool.
John Reese is a phenomenon. He is one of a small group of internet pioneers (including Ken Evoy, Perry Marshall, and Cory Rudl) who are rounded business people.
John's Traffic Secrets is not low cost - it runs at $95 per month. But the value far outweighs the cost.
Find out more about "Traffic Secrets" by getting John's Newsletter at
Traffic Secrets
Recently we have added a third program to our list as an option for our students.
It is called List & Traffic by Jimmy Brown another well-known web figure.
The program is obtained on a subscription basis, but at $10 per month it is steal.
List &Traffic |
Affiliate Marketing a Perfect Way to Get into Business with Minimal Expense
Rosalind Gardner
Read the true story of how a woman, with no previous business experience earns 400,000+ per year ... selling other people's stuff online!
In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In over 300 pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting.
To learn exactly how she does it click the graphic.
The Top Program on the Web for Wannabe Affiliate Marketers
Affiliate Classroom is the only course recommended by MyAP (possibly the top Affiliate Administration Tool).
Affiliate Classroom offers coaching, case studies, libraries, project management, profiles of niche markets, expert advice, forums, conference calls, tutorials, upsell programs...the list goes on.
If you are looking for someone to hold your hand through the process of making money in affiliate marketing ... this is the place to look at first.
Here are a few freebies you may wish to check out before you leap.
Information on Affiliate Classroom
Affiliate Classroom Video Tour
Free Affiliate Classroom Magazine |
