Welcome back... Michael Kay Research Director HBB Research In Web Business You Are Your Own #1 Employee Think about it. Major corporations spend millions on selecting their top leaders. They spend money on selection, they train them, they expose them to different types of job, then they pay them handsomely. Top quality leadership is rare and expensive. Now think about your own web business. You are your own top leadership. So what? Well HBB Research's Personality Assessments say that it's the personality you are born with, the ways you behave, and the way you deal with your own emotions that will determine your profits. So what do you need to do? Recognize web home-based business is a lonely affair. You're your own taskmaster, your own creative department, your own advertising agency - you have endless conversations: with yourself!  If you give up, mostly no one knows and no one cares. Think about the way you run your life. Do you seek companionship? Do you need people? Or are you a loner able to focus over long periods of time.  Look for a business that meets your needs for companionship if you need people or running a network or focusing on investment analysis if loneliness is not an issue. Start with personal passion.  Find something that you truly enjoy. If you can't do this you'll find yourself swimming against the tide. But what do you truly enjoy? Well don't look at business. Look at the rest of your life and the things that give you pleasure. Can you find something that replicates that experience? Or builds of it?  The hunt is worthwhile - really, really worthwhile. Negotiate your domestic reality. Home pressures surround the web home-business entrepreneur. If your family doesn’t understand what you are doing - and why you are doing it - you'll find it so much more difficult to be successful. Avoid talking in terms of wealth. This raises expectations you may not be able to meet. Talk in terms of learning and persistent effort. You will have to negotiate a deal with your family over your time, the money you spend, and their expectations; if you ignore it and just put your head down you will generate all kinds of problems. Recognize your attitudes to failure. Failure will be a real part of your web experience. Most ventures fail - both on and offline. It is the natire of entrepreneurship.  If you let it get you down, because you have unrealistic expectations then you will be lost. Your reaction to failure - and there are at least six different ways of taking it - will determine whether you rebound or not. The most successful entrepreneurs, treat failure as a learning experience, if you don't learn from it the price is astronomically high; if you do, then it is just a business cost. Be prepared to renew your business. If your business goes down, for whatever reason, you have to deal with the disappointment. Web home-based business is an intensely personal thing; you can find it difficult to accept that all businesses have a life, particularly if the business is part of your core income. Denial of the realities can leave you worse off than facing them.  Try to avoi being too dependent on one business - multiple income streams can save you in a downturn. Your behavior is everything. And the key behavior you HAVE to display is persistent effort.  If you can do that, your dreams can be met. If you flit in and out, don't run your campaign this week or drop out of article writing - or any of many things - you can find your efforts messed up. If persistence is a personality trait you own - terrific; if not, you'd better develop behaviors that mimic it!  Don't despair, it is possible to develop, it takes time, but none of us is stuck…that is a genetic fact! You can teach an old dog, new tricks. Meditate: Learn from doing. I don’t mean take on an 'eastern' religion. But reflect on what you are doing. Mindfulness of what is happening and why is the core of learning. Just don’t spiral yourself into depression.  Learning from experience is the least expensive learning and by far and away the most effective for most of us. The above is all true. But, there is one thing that can override it all. Never go into business just to make money. What a weird thing to say! Making money is what business is all about. Well, maybe. Almost every employee survey ever taken shows that people don't just work for money; and the same is true of all entrepreneurs. They may be rewarded with more or less money, but the psychological satisfactions are the ones that really count. Even worse, businesses that are driven by the search for money almost always become unfocused and flit from one thing to another. Work out what it is you want, decide on something you will enjoy and if you alpply the right techniques, success can be yours. Michael Kay Thoughts to Chew on...   The world between your ears is a mystery to most people. Objective assessment of what you want out of life and how that matches with your personality is rare. Be brutally honest with yourself. Can you work alone? Why are you doing this? If the answers are satisfactory - go ahead. If not find a better way to spend your Sundays.  Here are some other thoughts you might consider: Dream. If you have a dream go for it. Make it real to yourself - a picture of that Ferarri, the beach house - and stick it on the fridge. Never underestimate the 'dream stealers'. These are the folk who tried and failed, or never really tried. They don't want you to win or you show them their own failings. Hold on to your dream. Become self-aware. I don't mean you should agonize endlessly about the faults or advatages of your personality. But you do need to become aware of who you are and the levers and blockages that your personality creates. HBB Research's latest report is captures some of the first thinking on the subject of personality and explores it in depth.   If you want to find out more, you should get hold of The Gold Rush: Realizing your Dreams in the Coming Web Home-based Business Bonanza.  This 260+page book will give you a deep understanding of what it takes to be successful. If you want to find out more about The Gold Rush: Realizing your Dreams in the Coming Web Home-based Business Bonanza click on the text below. .  Take me to The Gold Rush.  Warning! If you arrived at this site through a search engine, you need to know where you are. You have landed on a subscriber page for HBB Research's Insights Letter or of the HBB Review. HBB Research is one of the first research programs into web home business linked to a business school. The Insights Letter and the HBB Review are FREE newsletters that provide ideas and insights to mostly new web entrepreneurs Subscribe to "The Insights Letter" Now!! Sign up for HBB Research's FREE "Insights Letter" and receive a long series of FREE insights into the coming boom on web home-based business plus your FREE subscription to HBB Review.  No obligation Enter Your Name: Enter your Email: Copyright Michael Kay HBB Research 2006

The Gold Rush...To Invest in Your Future Click Here Now! The GoldRush is HBB Research's first Report on its research to date. It is possibly the first overview of web home-business on the web and will form the first generation of HBB Research's research program. At 260 pages of single space it contains the equivalent contentof 5 ebooks. A Unique Approach that Delivers Value on a Continuing Basis... The Gold Rush is a LIVING BOOK. As HBB Research's research is on-going, we decided to offer a year of updates with the book. This means a stream of new materials that will arrive as created - FOR FREE. This is an amazing offer -- it is like getting a regular shot of insight for nothing and no effort. This is just the start of the exciting developments at HBB Research. Your Final Invitation... What do you know about business? Web home business is simply a unique branch of general business. It has developed its own jargon, largely derived from direct selling. But many concepts in general business apply as well. Click on the link below and try our FUN Questionnaire that exposes you to some of the core concepts of business. Get the answers and see how well you did! Go to the Business Questionnaire. Latest Headline Articles On Web Business From SubmitYourArticle. These automated feeds are valuable tools for building web site content automatically For more information go to SubmitYourArticle See the SubmitYourArticle "Editor's Pick" of the best article submitted this week. Editor's Pick Read the articles captured in our continually updated articles section. These Guest Articles are from some of the best minds writing on the web today Guest Articles Marketplace Note:  Sources on Continuing Education... As one of our regular features we recommend a source of information - that is essentially free. Typically these are newsletters provided by people trying to interest you in their product.  There are gurus and then there are GURUS. John Reese is the capitalized type. A living legend on the web you will have seen him referred to in various editions of HBB Review. You may be put off by the cost of his program. But that's no reason for not reading his newsletter - after all it is FREE. John Reese Report If John is a little rich for your blood, then you should try the Internet Marketing center's Marketing Tips letter. You should be able to sign up from somewhere in the middle of their sales page... Marketing Tips from IMC Summary of the Sources of Knowledge mentioned so far: Storefronts: we recommended you go and look at the materials provided by the two leading Clickbank offerings CBMall and 1st Pro Storefront. Both have excellent materials. SEO search engine optimization by Brad Callen. Perhaps the leading thinker and practioner on the web XSite Pro a report on how to find products that sell. This report is credited to Paul Smithson. Note SiteBuildIt also has tons of information on driving your business Revenge of the Mininets a brilliant concept for driving search engine position by tying mini-sites together. The author is Michael Campbell eBay Profit Pill Newsletter a solid newsletter stuffed with interesting facts about making money on eBay Stuart Elliot a seriously good introduction to the issues involved in writing sales copy Glen Hopkins one of the top list builders on the web and runs an excellent co-registration program SiteBuildIt for Women is a part of Ken Evoy's SiteBildIt offering that is focused on women getting started on the web. Well worth a visit. John Reese Report insights from a legend! Marketing Tips from IMC a little more corporate but excellent anyway. Search Clickbank: Looking for Internet Marketing Education? For broader education that will yield a rapid profitability, see HBB Research's selection for its internet education programs. Go to "Insider Secrets" Did you read the HBB Review Article...? Women are about to become the dominant force in web commerce - if they haven't already achieved it. This HBB Review article is a draft of current research being done at HBB Research. On the Web Women Rule. OK! If you are a MAN, we suggest you go to this article before you do another thing with your business.   Under Construction HBB Research's Web Home-business eBook Store is currently under construction. It will focus on books, tools and Specal Reports for the web home entrepreneur. And Finally... At HBB Research we believe in the value of feedback. Each Letter we will ask you for your thoughts on what you are looking for..Here's the question for this issue "What would you like HBB Research to investigate and write about?" Send your thoughts to insights@hbbresearch.com Thanks in advance for your ideas, they are much appreciated. Prior Letters Letter#1: The Web Business Boom includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#2: The Long Tail Economics includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#3: Seven Sources of Web Wealth includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#4:  Seven Keys to Web Business Success includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#5: Setting up Your Own Web Business includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#6: Assessing Business Opportunities includes the Business Knowledge Questionnaire with Answers - a great learning experience Letter#7: Five Great Ideas in Marketing  includes the Business Knowledge Questionnaire with Answers - a great learning experience Letter#8:  Women Rule in the Web Market includes the Business Knowledge Questionnaire with Answers - a great learning experience