Welcome back... Michael Kay Research Director HBB Research When it comes to Shopping Women completely outperform men! So what? Well, think about it; offline women buy 80%+ of EVERYTHING. Why should it be different online? If you don't know how women think, you're at a disadvantage. See the latest HBB Review article On the Web Women Rule. OK! Women Rule in the Web Market When you’re designing your web business and writing your sales messages which sex are you designing and writing for? Bet you’ve never thought about it! Yet there are profound differences between men and women in the world of shopping and you’d better start thinking about them, because women outrank men when it comes to buying stuff!   Let’s start with three powerful thoughts: Women SPEND the money: Women instigate, control or complete over 80% of all retal purchases andthey constitut over 50% of all corporate purchsing officers (Statistics are for North America) Women EARN or CONTROL the money: Women on average in North America have pretty much reached wage parity (when you correct for part time and child bearing), but more important they are significant household breadwinners, and either own or will control (as baby boomer women are widowed) the bulk of the capital Women are going to OVERWHELM men economically in the upcoming generation: Women outshine men at school, are taking more degrees, are dominating some faculties and pouring into the high paid professions And, finally, women already DOMINATE commerce on the web:  By 2000 more women used the web than men, and 6 out of 10 new web users are women and amongst those wired women 83% are primary financial decision makers There’s more! I just didn’t want to depress the guys too much.   Have you got the message yet? If you want to sell something on the web, a woman is very likely the customer and almost certainly the researcher. So What? The so what of this lies in the fact that women’s buying behavior is radically different from men’s.  There are Rules for selling to women, here's three to get you started:   Rule 1: Men and women are constructed differently. Stop giggling!!!  There is absolute scientific evidence that women smell, hear, see, touch, and process information and emotions differently from men.  This has deep differences in the way they experience the world – including shopping   Rule 2: Women and Men are motivated and driven by very different perspectives on life If you are writing web text or a sales letter, we feel these different life experiences would lead to different ‘hot buttons’ and ways of communicating as between women and men. These differences are profound and almost certainly genetically embedded   Rule 3: Women have a very particular and specific shopping pattern Men are famous for rushing to the store for a single purchase that they make quickly with minimal research and often on impulse. Women don’t do that: they make multiple purchases in one trip, are more likely to research the purchase, more likely to take it back, and less likely to be impulsive.   Some thoughts: §     Women are demanding in making the initial purchase in a category, they recoup their time investment by staying more loyal to the brand they’ve chosen in subsequent purchase cycles increasing retention rates §     Word-of-mouth recommendation is more prevalent among women, they are more likely to recommend to others those brands or salespeople that impress them favorably -- in essence, free marketing of the most powerful kind.. §     The big risk – capturing women and losing men. Well, it turns out not to be a risk at all. Companies have found that marketing and service improvements designed to enhance brand appeal among women have resulted in greater customer satisfaction among men as well. The reason? In many respects, women want all the same things as men - and then some. Accordingly, when you meet the higher expectations of women, you are more than fulfilling the demands of men. Experience indicates that men do not abandon brands that tilt the purchase experience toward women. However, we would point out that economically, given the purchase and money data shown earlier – who cares if you lose a few low value male customers?!!!!! Is'nt it worth re-orienting your thinking. Absolutely! If you think 80% of the market is worth it. Michael Kay P.S. Huge numbers of female web entrepreneurs are women who want to set up businesses to contribute to the family income or to retain their own sense of independence or identity If you want to find out more about setting up a Women At Home Business then click on the link below. Tell me more about setting up as a Work At Home Mom Thoughts to Chew on...   If there is one of these letters that I would urge you to really chew on, it is this one. It is short, but believe me that's just the tip of the iceberg. There's now an extensive literature on selling to women in the offline world, and you'd best get comfortable with it.  Here are some other thoughts you might consider: Women will dominate web commerce in the forseeable future. From a male point of view, that doesn't really matter, if you can think like a woman - or at least understand the basics of selling to them. Also if you are selling techie stuff or selling to techies, which is still a "man's world," then you are probably OK. If not, watch out! If women's dominance is true - and it is - then those who think that way will win. And who thinks that way? Well, women!! Your competitive advantage in selling on the web if you are a woman is significant, when you are selling against men. The world is moving to women. Key realities, like their not so gradual take-over of some professions - including teaching where attitudes are instilled in the next generation - are going to reshape everything about commerce. HBB Research's latest report picks up on this emerging reality and explores it in depth.   If you want to find out more, you should get hold of The Gold Rush: Realizing your Dreams in the Coming Web Home-based Business Bonanza.  This 260+page book will give you a deep understanding of what it takes to be successful. If you want to find out more about The Gold Rush: Realizing your Dreams in the Coming Web Home-based Business Bonanza click on the text below.  Take me to The Gold Rush.  Warning! If you arrived at this site through a search engine, you need to know where you are. You have landed on a subscriber page for HBB Research's Insights Letter or of the HBB Review. HBB Research is one of the first research programs into web home business linked to a business school. The Insights Letter and the HBB Review are FREE newsletters that provide ideas and insights to mostly new web entrepreneurs Subscribe to "The Insights Letter" Now!! Sign up for HBB Research's FREE "Insights Letter" and receive a long series of FREE insights into the coming boom on web home-based business plus your FREE subscription to HBB Review.  No obligation Enter Your Name: Enter your Email: Copyright Michael Kay HBB Research 2006

The Gold Rush...To Invest in Your Future Click Here Now! The GoldRush is HBB Research's first Report on its research to date. It is possibly the first overview of web home-business on the web and will form the first generation of HBB Research's research program. At 260 pages of single space it contains the equivalent contentof 5 ebooks. A Unique Approach that Delivers Value on a Continuing Basis... The Gold Rush is a LIVING BOOK. As HBB Research's research is on-going, we decided to offer a year of updates with the book. This means a stream of new materials that will arrive as created - FOR FREE. This is an amazing offer -- it is like getting a regular shot of insight for nothing and no effort. This is just the start of the exciting developments at HBB Research. Have You Tried...? What do you know about business? Web home business is simply a unique branch of general business. It has developed its own jargon, largely derived from direct selling. But many concepts in general business apply as well. Click on the link below and try our FUN Questionnaire that exposes you to some of the core concepts of business. Get the answers and see how well you did! Go to the Business Questionnaire. Latest Headline Articles On Web Business From SubmitYourArticle. These automated feeds are valuable tools for building web site content automatically For more information go to SubmitYourArticle See the SubmitYourArticle "Editor's Pick" of the best article submitted this week.  Editor's Pick Read the articles captured in our continually updated articles section. These Guest Articles are from some of the best minds writing on the web today Guest Articles Marketplace Note:  Sources on Continuing Education... As one of our regular features we recommend a source of information - that is essentially free. Typically these are newsletters provided by people trying to interest you in their product.  This time we are suggesting something different - an encouragement to every woman thinking of starting a web business to get started. SiteBuildIt has the most incredible guarantee ptgram that essentially lets you get started at no financial risk. If you are one of the millions of women who wants to start a business and you think the web could be a significant part of it then you should check this out. SiteBuildIt for Women Summary of the Sources of Knowledge mentioned so far: Storefronts: we recommended you go and look at the materials provided by the two leading Clickbank offerings CBMall and 1st Pro Storefront. Both have excellent materials. SEO search engine optimization by Brad Callen. Perhaps the leading thinker and practioner on the web XSite Pro a report on how to find products that sell. This report is credited to Paul Smithson. Note SiteBuildIt also has tons of information on driving your business Revenge of the Mininets a brilliant concept for driving search engine position by tying mini-sites together. The author is Michael Campbell eBay Profit Pill Newsletter a solid newsletter stuffed with interesting facts about making money on eBay Stuart Elliot a seriously good introduction to the issues involved in writing sales copy Glen Hopkins one of the top list builders on the web and runs an excellent co-registration program SiteBuildIt for Women is a part of Ken Evoy's SiteBildIt offering that is focused on women getting started on the web. Well worth a visit. Search Clickbank: Looking for Internet Marketing Education? For broader education that will yield a rapid profitability, see HBB Research's selection for its internet education programs. Go to "Insider Secrets" New at HBB Review... Women are about to become the dominant force in web commerce - if they haven't already achieved it. This HBB Review article is a working draft of current research being done at HBB Research. On the Web Women Rule. OK! If you are a MAN, we suggest you go to this article before you do another thing with your business.   Under Construction HBB Research's Web Home-business eBook Store is currently under construction. It will focus on books, tools and Specal Reports for the web home entrepreneur. And Finally... At HBB Research we believe in the value of feedback. Each Letter we will ask you for your thoughts on what you are looking for..Here's the question for this issue "What would you like HBB Research to investigate and write about?" Send your thoughts to insights@hbbresearch.com Thanks in advance for your ideas, they are much appreciated. Prior Letters Letter#1: The Web Business Boom includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#2: The Long Tail Economics includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#3: Seven Sources of Web Wealth includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#4:  Seven Keys to Web Business Success includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#5: Setting up Your Own Web Business includes Personality Questionnaire and FREE Report. Learn about yourself and your chances of success Letter#6: Assessing Business Opportunities includes the Business Knowledge Questionnaire with Answers - a great learning experience Letter#7: Five Great Ideas in Marketing  includes the Business Knowledge Questionnaire with Answers - a great learning experience